ABOUT PORBELA

Porbela is a professional hair care brand focused on delivering high-performance treatments for healthier, stronger, and more beautiful hair. Our products are developed with advanced cosmetic technology and premium ingredients.

Welcome to Porbela

Porbela is a professional hair cosmetics brand with over 15 years of experience in the development, manufacturing, and distribution of permanent hair color, treatments, and hair care products. Driven by quality, research, and technological innovation, Porbela delivers high-performance solutions designed to meet the needs of professional stylists worldwide. Its commitment to personalized service, continuous improvement, and brand excellence positions Porbela as a trusted and innovative leader in the professional hairdressing industry.

WHAT WE BELIEVE

– Striving for excellence and implementation of continuous improvement systems at all levels of the organization.

– Seriousness and transparency in fulfilling our commitments to customers and partners.

– Decision-making based on ethics and sustainability , seeking the best benefit for the company and society.

– Maximum commitment to collaboration and teamwork to improve competitiveness and service offered.

– Develop an innovative and creative vision to provide maximum value to our products and the professional hairdressing market.

Meet our team

Sandra Bermudez

CEO and Founder

Originally from Barranquilla, Colombia, Sandra Bermudez founded Porbela in 2011 and has guided the brand for over 15 years. As a mom and animal lover, she leads with warmth and purpose, creating professional haircare that balances performance with care.

Harlet Bermudez

Sales Director

With over 15 years at Porbela, he has played a key role in shaping the brand’s sales growth and long-term strategy. Originally from Maracay, Venezuela, he brings deep industry knowledge and a strong understanding of client needs.

Gledys Paez

Client Care Lead

She has been with Porbela for five years and is often the first friendly face you’ll see at Andrea’s Beauty Supply. Originally from Maracay, Venezuela, she’s a proud mom of three who brings heart and care to every client interaction.

Andrea Colon

Brand Lead

Born and raised in Miami, FL, she brings a modern, Gen Z approach to building and evolving the Porbela brand. With two years on the team, she focuses on creative direction, digital growth, and keeping the brand culturally relevant.